Benefits & Advantages Of Online Ordering Systems

Online ordering is a restaurant-industry phenomenon that isn’t going away, and the $4 Billion in 2015 restaurant delivery revenue is evidence that it’s not something to be missed out on.

New, affordable online ordering technologies like Ontray allow restaurants to add menus to their current website that customers can order from, and provide free online ordering-enabled websites for those that don’t have one already. By providing online ordering themselves, restaurants are choosing to improve their profitability, operations, and ability to make business decisions.

Many restaurants are already providing online ordering on their website to experience increased sales and efficiency, and are making more money as a result. Keep reading to learn about the benefits of online ordering systems, and visit ontrayapp.com to create your restaurant’s online store in minutes!

Learn about Ontray

Increased Revenue

More Orders

Online ordering gives your customers a new, simple way to order from your restaurant, making it even easier for your customers to place orders and for your restaurant to receive them. This means more overall sales than if your restaurant didn’t provide online ordering and spares your employees the time and effort needed to take orders on the phone or in-person.

One of the great advantages of providing online ordering through your website is that there is no limit to the number of orders you’re able to accept at one time, and there’s no additional effort required to take them. The possibilities are endless!

Increased Order Value

The nature of online ordering often results in increased order values as well. By providing your customers with a simple and direct ordering process you can remove the stress and inconvenience that accompany a phone or in-person order. This often results in customers creating larger and more expensive online orders, likely because they feel less pressure to complete them than in the short amount of time a phone order allows.

Because of this, restaurants often receive larger orders with less effort when they use online ordering platforms like Ontray.

Better Efficiency

Online ordering software takes care of the entire order process so you don’t have to worry about anything until the order is already taken, reducing the need for labor-intensive phone ordering and improving your restaurant’s overall efficiency. By giving your customers the option to order directly from your website you’re enabling yourself to accept as many orders as you’d like without the inconveniences and demands that come with person-to-person ordering. This means more orders, easier!

Make it as easy as possible for your customers to order directly from your restaurant without demanding extra work from your employees or clogging up phone lines. Free up your time and the time of your employees to tackle the endless list of other responsibilities that come with operating a restaurant.

Better Order Accuracy

Online ordering is a simple, straightforward process that removes the time required to take phone orders as well as the inaccuracies that often accompany them.

Platforms like Ontray take and process your orders without struggling to listen to inaudible and indecisive customers. Orders are placed on a simple to use web page and are delivered to your restaurant through easily readable receipts, so all you have to worry about is preparing the order and getting it out the door. Spend less time on the phone fighting over the noise from the kitchen and guarantee more accurate orders for your customers.

Customer Satisfaction

The convenience of online ordering is a service that your customers have likely come to enjoy and expect, and the benefits of online ordering platforms translate to better experiences through advantages like faster service and fewer errors. That only means one thing, happier customers!

When you provide simple and direct online ordering for your customers you give them what they want and they give you what you want — return business and better restaurant reviews.

Customer Satisfaction

The convenience of online ordering is a service that your customers have likely come to enjoy and expect, and the benefits of online ordering platforms translate to better experiences through advantages like faster service and fewer errors. That only means one thing, happier customers!

When you provide simple and direct online ordering for your customers you give them what they want and they give you what you want — return business and better restaurant reviews.

Return On Investment

You can’t beat the return on investment with an online ordering platform, and especially so with Ontray.

Zero start-up or maintenance fees and only a small service fee when you make a sale is a recipe for success. Free options are available for restaurants in the form of charging your customers a small convenience fee. The financial advantages that online food ordering systems provide have become crucial in the restaurant industry, where managing costs and maximizing sales are necessary to success.

Better Business Insights

Ontray gives you full control of the online ordering process, and part of that includes complete access to the business insights and customer information you can gain from your online ordering platform.

By using modern software like Ontray you’re taking advantage of the tools of the internet to improve your bottom line and learn more about your business, enabling you to make better business decisions.

Let Ontray help you to track information like sales and customer data, integrate with POS systems, and make the most of your restaurant’s presence online. Run a restaurant in the 21st Century with Ontray!

See the advantages of an online ordering system yourself at Ontrayapp.com